Consumer Promotions & Prizes

/ What we did

  • Branding
  • Branding Strategy
  • Content Creation
  • Cross Promotions
  • Design Customized Merchandise
  • Entertainment IP licensing
  • Event Production
  • Graphic Design
  • Logo Design
  • Music Licensing
  • Music Supervision
  • New Business Development
  • PR/Publicity
  • Print
  • Produce Customized Merchandise
  • Social Media Campaign
  • Sponsorship

ALIGN YOUR BRAND WITH ENTERTAINMENT!

GIVE YOUR CUSTOMERS WHAT THEY WANT 

Align your brand with Celebrity & Entertainment to earn extended brand presence and consumer engagement. Become the go-to expert of Celebrity & Entertainment, give your customers what they want and encourage your brand sales to increase time and time again.

ONE OF OUR FIRST CAMPAIGNS PRODUCED MORE THAN 30 YEARS AGO

The music track for the TVC was written and performed by Jeff Skunk Baxter (The Doobie Brothers). Baxter was flown to Australia to perform live on various national TV shows and radio stations in support of the campaign. The jingle was extended and included as the opening track on a 12-track branded compilation, packaged with a small 300ML bottle of Southern Comfort. Approximately 100,000 units of the gift box were sold during the Christmas promotion. We sent the “Baby Animals” to New Orleans on a ‘writing trip’.  The band  made sure to take photographs on Bourbon St before returning to Australia to tell everyone about their inspirational adventure.
We produced a controversial On-Premise promotion in bars.  A black American musician was hired to visit bars with a saxophone strapped over his shoulder. Jay was to drink Southern Comfort and befriend some of the patrons. He would shout a few drinks as he would talk about music and life as a performer. Jay would play the sax and the crowds would offer to buy him a drink in appreciation. “What do you drink?” Southern Comfort of course – the drink of New Orleans!