PUBLIC RELATIONS (PR) & PUBLICITY
PR manages the overall reputation of a client while simultaneously building relationships among all of those who are affected by the brand.
PR focuses on building relationships and managing the client’s image and stated goals by sending strategic messages to the appropriate audiences to impact their knowledge, behavior or attitudes.
Publicity is merely one aspect of PR and is the act of attracting the media’s attention to an event or brand to gain visibility with the public at large.
The primary focus is getting as much press coverage, or “ink” as possible. But getting “ink” does not mean your brand’s credibility or reputation is being enhanced. Getting publicity really just means that your brand is getting ‘talked about’.
The most important thing to remember is that having a PR strategy in place is far more valuable for your business than simply getting an occasional mention in the paper or on television.
You want to use publicity as well as your other communication channels to shape the way that your audience perceives your brand and the credibility associated with your brand.
People want to be entertained by unusual, interesting, exciting, controversial, emotion-provoking, juicy and often times scandalous news.
The team at Melke Branding strives to deliver quality story ideas and marketing concepts to give the media what is necessary to maintain high ratings with their audience. Targeted marketing is also critical to skew the campaign appeal to a particular demographic.
Creating newsworthy events and ‘stories’ is definitely one of Sue’s favorite passions!