Feb 25, 2018 / by melkebranding

Video Marketing w/ Barbara Niven & Sue Melke


Are you ready to step into your next level of success?

Meet Barbara Niven, one of Hollywood’s busiest actresses and Hollywood’s Top Media Trainer & Video Marketing expert. Barbara has partnered with Producer, Branding Expert and PR specialist Sue Melke to provide you with a 360 degree branding and marketing perspective on how to take your business to the next level.

Barbara & Sue will show you how to harness the power of Video Marketing and use it in combination with branding, styling and customized marketing and promotional strategies to help  transition you and your brand into Your Next Evolution!




Did you know that the average consumer watches more than 1.5 hours of online video content per day, with around 15% averaging more than 3 hours daily?

Video Marketing is commonly cited as the most powerful tool to drive various areas of business performance.

81% of businesses use video as a marketing tool (up from 63% in 2017.)

65% of businesses who don’t currently use video intend to start using it in 2018 (up from 34% in 2017.)

99% who currently do, say they will continue to do so (the same percentage as last year.)

85% of businesses regard video as an important part of their marketing strategy (up from 82% in 2017.)

82% of businesses plan to spend more on video marketing in 2018 (the same percentage as last year.)

78% of marketers say video gives them a good ROI (down from 83% in 2017.)

ANALYSIS: Video has soared during the last 12 months, with a 17% leap in usage. This looks set to carry on into 2018 – around 2 out of 3 businesses not currently using video plan to start in 2018, and, almost unanimously, those who already use video plan to continue. The vast majority also plan to increase or maintain spending on video in the next twelve months – although it’s interesting to note that there’s been a slight fall in the number of marketers reporting positive ROI from video.


97% of marketers say video has helped increase user understanding of their product or service.

76% say it helped them increase sales.

47% say it helped them reduce support queries.

76% say it helped them increase traffic.

80% of marketers say video has increased dwell time on their website.

ANALYSIS: Video continues to benefit a wide variety of different business functions. It’s most common benefit is increasing user understanding, but increased dwell time, sales, traffic, and reduced support queries are all attributed to video by sizeable chunks of marketers.

Having watched a branded video that they enjoyed, 83% of consumers would consider sharing it with their friends.

85% of people say they’d like to see more video from brands in 2018.

Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

ANALYSIS: This data underscores the popularity of video content among consumers. When marketers create content that adds value, the audience is almost overwhelmingly happy to give that video extra impact by sharing it with their own friends. Consumers are also keen to see more video content from brands over the next twelve months, and continue to prefer watching video to reading text.


87% of marketers have published video content on YouTube. Out of those, 90% found it to be an effective strategy. 87% of marketers say they plan to use it in 2018.

68% of marketers have published video content on Facebook. Out of those, 87% found it to be an effective strategy. 70% of marketers plan to use Facebook Video in 2018.

44% of marketers have hosted or participated in a webinar. Out of those, 87% found it to be an effective strategy. 49% say they plan to host or participate in a webinar in 2018.

41% of marketers have used Instagram video. Of those who used it, 78% found it to be an effective strategy. 44% say they plan to use Instagram video in 2018

39% of marketers have published video content on Twitter. Out of those, 70% found it to be an effective strategy. 40% plan to use Twitter video in 2018.

38% of marketers have published video content on LinkedIn. Of those who used it, 75% found it to be an effective strategy. 55% plan to use LinkedIn video in 2018.

34% of marketers have used Facebook Live. Of those who used it, 81% found it to be an  effective strategy. 37% plan to use Facebook Live in 2018.

20% of marketers have used interactive video. Of those who used it, 78% found it to be an effective strategy. 28% plan to use interactive video in 2018.

15% of marketers have used 360 video. Of those who used it, 62% found it to be an effective strategy. 16% of marketers plan to use 360 video in 2018.

14% of marketers have used virtual reality video. Of those who used it, 67% found it to be an effective strategy. 14% of marketers plan to use VR in 2018.

11% of marketers have used Snapchat video. Of those who used it, 27% found it to be an effective strategy. Just 9% plan to use it in 2018.


Melke Branding is really on the money! Sue & the team consistently put together fantastic Marketing & Branding concepts that support great promotional campaigns. They are highly regarded by all sectors of the Australian media and music industry for their original ideas and enthusiasm.

Michael Chugg

Managing Director, Michael Chugg Entertainment (MCE)

Sue's creative ideas and skills in graphics and production are superb! Her dedication to her Hallmark Channel and Hallmark Movies & Mysteries talent is incredible, and Sue supports every promotional effort her talent is involved in. We love working with you Sue!

Pam Slay

Senior Vice President, Network Program Publicity & Social Content, CROWN MEDIA FAMILY NETWORKS

Hiring Sue Melke to rebrand me and take charge of both my image, social media and video marketing campaigns was absolutely the best business decision I ever made. I am both an actress and an entrepreneur, and I’ve enjoyed quite a bit of success in the past 30 years. But since Sue “reinvented” me, my income has more than tripled, my acting career has gone up to a whole new level (I am currently starring in two separate #1 rated series on two networks), and my media training business has more clients than I can actually handle – which is a very good problem to have.

I owe it all to Sue, who took me to my next evolution. Working with her has been life-changing. Literally. She changed not only how others perceive me, but how I perceive and value myself.

Because I am in Show Business, I know that image is everything. Sue came in and saw me in a new way, and I just let her run with it. One of the first things she did was to design a Hollywood Retro Glam photo shoot that gave us more than 2,000 photos to use going forward as advertising/brand assets! We have since used them to strategically create and roll out new programs, books, digital products, courses and social media videos and graphics. She has implemented an amazing video marketing strategy, doing everything from editing the videos herself and strategically posting them to achieve optimum results. Sue also designed a completely new website for me that makes me much more current and relevant.

I am so proud of what she’s done for me and how she’s made me stand out in my industry, at a time when most older actresses are just waiting for the phone to ring. She has also represented me well in meetings, personally working with the networks’ publicity teams to work as a team, which has helped increase their viewership. Thus, their relationship with me, and my value to them, is greatly enhanced as well.

Bottom line, Sue Melke is the best in the business and I can’t recommend her highly enough. In fact, I have been so impressed with her that she has now become my business partner on a venture called “Your Next Evolution”, in which we offer complete branding, media training and video marketing services to others. The bottom line is, if you want to take your image, career, business, and sales to a new level, quit thinking about it and just hire Sue. You will send me a thank you note.

Barbara Niven

CEO, Barbara Niven Enterprises, inc

Sue Melke is brilliant when it comes to branding and marketing your business! Not only do you have a look and design that is all your own but you also get optimized tech work. There are top internet marketing secrets that only the experts know, and utilize, and Sue keeps her team fresh on what’s working currently on Google, and for online marketing.

Servicing and management of your online properties are important to Google, so they should be to you as well. Updates, security and spam are not taken lightly as Sue has all of the bells and whistles in place for a smooth operation.

RESULTS are of course what any company wants for their marketing budget, and that’s Sue’s #1 goal. I know the back story of a particular client that utilized Sue for a website and marketing campaign, and her results were outstanding! The beauty and style of the website were a perfect match to the owner. People saw this, resonated to her message, and were attracted to opt-in on the landing page. This brought in 1,941 clients from just one promotion, resulting in $116,788 in new sales! However, it didn’t stop there! From another marketing strategy she utilized an upsell and was able to catapult that figure up to over $1 million + a database increase of over 2000 customers to continue to market to!

Sue and her team know what they’re doing, and when time is of the essence, you can be sure they will work around the clock for you. Whether by email, phone or text, she keeps in contact as she knows communication is key to collaboration on your success!

Marlene Allen

Sales Director, New Media Online Marketing Corp

Our partnership with Ms. Melke and the SHE4ME project is far and away the most successful commercial endeavor we have ever participated in and we are extremely proud of it. Because of their professionalism and the project's success, we awarded Ms. Melke and her leadership team as our Community Partner Honoree at our Los Angeles Garden Party & Awards in 2015.

I would happily work with Ms. Melke on another project to further the cause of human rights both nationally and globally.

Brian Silva

Executive Director MEUSA

I had the pleasure of working with Sue Melke and the Melke Branding team for our SNAP Melbourne event.Sue went above and beyond to secure talent for the day and helped drive awareness for our campaign following the event. Nothing was to much trouble for Sue. The team was quick to respond and offered up innovative ideas that really brought our concept to life.

SNAP Melbourne came runner up at the International News Media Association Awards in New York in the category "Best Use of an Event to Build a News Brand". Safe to say the event was a hit thanks to Melke Branding and I look forward to working with her again in the future!

Sally Roscheller

Director, SNAP Melbourne

Sue Melke efficiently and quickly helped THE UPSIDE with gaining relevant music rights for a short video. Her speed and confidence as well as her in depth knowledge of the subject gave us great confidence in her achieving our desired outcome. Most importantly she is approachable and incredibly helpful in every way. We look forward to working with her again!

Alexandra Barr

Account Director, The Upside

The inclusion of free music premiums, specially compiled and tailored by Melke have helped us to achieve higher retention rates than our set targets. The branded music premiums have added quality and depth to our campaigns and left a lasting impression on our subscription campaigns with the recipients. Melke showed a professional approach to each project and a willingness to move mountains to get the right track selections.

Newslimited Marketing Manager


I have more than 30 years experience as a senior executive with a major US defense and government services contractor. After 7 years of working with Sue Melke and observing the quality of her creative, branding and promotional work and dedication to "delivery" for her clients, I am pleased to give Sue and Melke Branding my highest level of recommendation.

Sue is a person of great ability and integrity. Her work ethic is impeccable and she has never failed to deliver top quality, professional grade material on time or ahead of time on every project for which she has been engaged.

Pete Brocklesby

Managing Partner, United Minerals International B.V.

AMAZING! I couldn’t be happier with the editing you did to create my speaker reel!! You can count on referrals Sue. You do amazing work! (Now send me a bill!)

Carol McManus

The linked-In Lady

Sue’s one of Australia’s best known and trusted Executives in the commercialisation of Entertainment.

We’ve been working together for nearly 20 years on a multitude of Projects covering music and movies. Notable milestones are Tourism Australia’s inaugural ‘G’Day LA’ Event wherein Sue showcased some of Australia’s music talent and a retail product celebrating "40 Years of Rock” for partners, News Corp. Current Projects cover the generation of databases for some of Australia’s leading Companies.

Our next Promotion is a US based, LeadGen Music themed Promotion.

Mike Da Silva


Sue Melke has done a wonderful job for me. I found her to be highly creative, organized, knowledgeable and on top of her game.

She is an excellent writer and producer. I highly recommend Sue to market and brand you. She is a major talent.

Carole Dean, President From the Heart Productions, Creator of the Roy Dean Film Grant, winner of the WIFI Lifetime Achievement Award

Carole Dean

President - From The Heart Productions & IndieGogo

Sue has worked with me on several videos for my business - she is lovely to work with, get's content and knows how to make it look great. timely, responsive, creative and such professional quality!! When I received my speaker reel, I actually cried it looked so good. She had taken some really raw and spotty footage and made it look so polished and amazing! love love love working with her!

Hollie Mileski

CEO, High Jump Leadership

Sue is such a talented graphic designer and video editor.

I trust her to do amazing work for my own business and for my clients. I highly recommend her services!

Debbie Allen

Best Selling Author, International Business & Brand Strategist